Elseworld
Role
Art Director, Graphic Designer
Art Director, Graphic Designer
Elseworld has always been an ambitious event brand—but without a clear identity. Visually inconsistent, overly playful, and lacking a defined voice, it struggled to connect
with its audience or stand out in a crowded space.
I repositioned Elseworld with a bold, imaginative identity rooted in exploration, narrative, and the universal language of music. Inspired by the golden age of space travel and classic sci-fi, I created a visual universe that invites discovery and evolves with every event.
At the core of the new brand is The Astronaut—Elseworld’s mascot and narrative anchor. Guided by a signal-emitting device, he explores fantastical worlds, each representing a unique event filled with rhythm, energy, and connection.