Universal
Music Groove





Art Direction & Branding

Role
Art Director, Illustrator, Graphic Designer, Concept Development

Brief
For the 2024 New Blood Awards, Universal Music Group’s brief was to Design a poster and promotional suite for Universal Music’s 2024 staff-only event—an annual celebration featuring exclusive performances by UMG artists.

The goal: excite and engage employees who live and work in the world of music.